maybe they want to use the same sort of idea, but i remember the ps2 had an underwhelming start

the ps2 adverts with the vulture in them, though, fucking HILARIOUS. if they haven't shown them in america, it's basically one guy sitting on his friends couch playing ps2 with him, and there's a massive vulture perched in the room. the guy looks petrified but his friend just says 'him? he's harmess' or doesn't even notice. i guess you would need to see it

the only adertising that matters in Europe though is the UEFA Champions League official sponsors, which Playstation have had since the PSX first came out