Like they were perfectly poised and in position to release a certain product, but somehow they didn't manage to do it and someone else created a product that looks like a no brainer in retrospect.

For example:

1 It really took dropbox to create an easy to use popular synced folder to keep files across devices? Windows had that shitty briefcase on desktops since Windows 95 and they couldn't evolve that product to beat dropbox to the punch?

2. App Store: For years I had to go to download.com to find a centralized location to find windows programs? You mean it never occurred to microsoft if they had a software store built into windows they could get a cut of that revenue?

3. Alexa-like voice assistant: Amazon had to convince people to buy something that microsoft already had in millions of peoples homes already, a computer with a microphone that could process voice commands (if it were listening)?

Alexa's a super interesting example because the same goes for all cellphone makers who didn't get out in front of Alexa (yeah you Siri) but Amazon was forced to go to a stand alone voice-driven device because it was shut out of desktops, laptops and phones (necesity is the mother of invention).

In all of these examples its not like microsoft couldn't have competed or didn't have the technical know how because they eventually saw what the upstart made obvious and put out a quick to market knockoff which didn't have the same impact.

Anyway, you might think I am talking nonsense but if you see what I am saying, got any other examples.


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"Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson

"what's a leader if he isn't reluctant"