Apple's brand cachet means they have incredible leverage on people's purchasing decisions. Because of their walled garden, they can coerce sunk cost purchases on their "faithful" and convince them to drink the kool aid.

> Apple is once again way ahead of the curve when getting rid of current tech, but outside of audiophiles, bluetooth is the wave.

And this is what I'm talking about. What value added is the "Lightning" connector adding to the consumer experience (please nothing from a marketing slide though)? Or the new headphone adapter? Or the new "bluetooth-like" technology? Or their Pentalobe™ screws? Nothing. Just more ways to squeeze from their userbase.