I totally missed it in my rush to play, but on top of global keybinds, you can also map your buttons per hero. I was going to cop the Elite controller, but I don't think there's a need for it now (at least for this game). I prefer keeping Jump on LB, so it allows me to put Ability 1 on L3 for certain characters (like Lucio) but move it to LT for characters without secondary fire (like Tracer). Blizzard knows their shit.


And on an unrelated note: Once you start getting familiar with more characters, it's time to start countering the other team:

https://docs.google.com/spreadsheets/d/1KGPMGT_jGWpe-jJ8hHNZBocVvlIyv0OhFbVycLGWYHg/edit#gid=551312687